The negative impacts of urban traffic growth are well known: congestion, increased air pollution, more traffic noise, etc. Humans can readily see traffic congestion, and can hear traffic noise, but inevitably they are much less aware of odourless, invisible, silent air pollution. Therefore, quite naturally people, whether the general public or transport professionals, struggle to visualise air pollution from traffic, and will find it particularly difficult to visualise changes in air pollution levels resulting from changes in traffic conditions due to the implementation of various urban transport schemes. Hence there is always a risk of the air quality impacts of potential urban transport schemes being under‐appreciated. Therefore, this paper contributes to the knowledge by devising a new 3D visualisation approach for modelled air quality before and after the implementation of potential urban transport schemes. Using the Dunkirk area of the City of Nottingham in the UK as a case study, research has been undertaken to integrate an air pollution dispersion model for the pollutant NO2 with a 3D digital city model. The modelled NO2 concentrations, before and after the implementation of an urban transport scheme, were represented in the 3D city model at various heights above the ground: firstly, as 3D point shapes; secondly, as 3D planar surfaces; and finally, as 3D volumetric clouds. The 3D volumetric clouds approach used the analogy of people's perceptions of grey clouds in the sky as representing undesirable weather, and hence provided an intuitive 3D visualisation of all the modelled NO2 concentrations, at and above the ground surface, in a single 3D virtual scene. Benefits have been identified in enhancing the level of understanding of the pollution dispersion using this new approach to visualisation. This has allowed the visualisation process to be used in the development of future traffic scenarios that could be used to alter the design of a proposed transport scheme in order to increase its air quality benefits. This 3D visualisation approach was found to be applicable to other transport schemes in different parts of the City of Nottingham.