Modern Design Build groups face an turbulent environment with constant proliferation of unstructured electronic data. Every office member generates shocking and expanding amounts of unstructured content every hour of every workday. Word documents, PDFs, spreadsheets, e‐mail, CAD/CAE files, pictures, etc. ‐ this is only a small listing of data generated daily. Numerous existing generic software packages efficiently handle metadata, workflows, CAD/CAE, ERP and databases. Yet, high acquisition and implementation costs coupled with generic packaged software solutions offer minimal impact to the total problem of data management. Today's shrinking economic environment requires efficient answers to managing information. Lean principles have been applied successfully to manufacturing and operations processes in many companies over the last two decades, but their application to engineering or new product introduction processes has been minimal. Design Build is only beginning to benefit from the lessons learned in other industry sectors. This paper deals with the development of the methodology and consequent deployment of the integrated “assembly to order” product development and fabrication document delivery automated system. The integration of a seamless product processes workflow brings a completely new approach to handling customer needs and requirements. Customizing unique product architecture and verifying code and specification requirements into a uniquely organized set of design parameters had been fulfilled. Managing these factors along with the project life cycle, 3D CAD/CAM model generation, digital simulation and construction planning provides a homogenous organizational mechanism for the entire turnkey solution. The present document provides a brief review of a successful implementation of the hybrid assembly‐to‐order business strategies at GlenMartin, Inc. The implementation of product architecture, families, classes and designs brought the increased value for the entire enterprise. Data driven processes management coupled with highly parameterized 3D CAD models are the basics to efficient product control. Utilizing lean engineering principles allowed the creation of value throughout the product lifecycle and the enterprise. Moreover, the application of lean thinking provided a perfect opportunity to eliminate waste and improve cycle time without sacrificing quality. Understanding the strategy, priorities and operational actions helped GlenMartin Inc. service their customers in the manner they deserve.